P.O.P stojan pro Plzeňský Prazdroj

Author: Klára Kiesewetterová
Studio: Product Design
Year: 2020/2021
Category: promotional materials and P.O.P.

The central motif of the island stand for Plzeňský prazdroj is a 3D snowdrop, which is set in motion by snowflakes. The showflakes are suspended by a line from the walls of the snowdrop into the space, where they move freely in the store with the help of natural air movement. The snowdrop is created by inserting two cartons into each other, thus creating a plastic object that is visible to the customer from all sides. It therefore becomes an attractive P.O.P stand that catches the attention of every customer.