The Baťa shop window is located on Dlouhá Street in Zlín. When I designing the shop window, I was inspired by right where it all began. In Baťa’s factory. I used moving conveyor belts, on which shoes ride up and down, and the typical Baťa color scheme. The shop window is designed universally to serve all year. By changing shoes or details such as Christmas gifts, Easter eggs or other decorations, we can easily achieve seasonality. The shop window is double-sided, visible from the outside but also from inside the store. The shop window is playful.