I decided to create a communication campaign for radio that would reach the mass public. I chose print as the medium of communication, mainly posters and billboards that would be in the public space of streets and public institutions. But beyond print, I also thought of a digital solution where I would communicate the anniversary in more detail through social media formats such as Instagram or Facebook. On these, I would create accounts for the anniversary itself, through which I would tell the story of a century of radio in a more popular educational way.
In the visuals that I designed for the communications campaign, I drew on important historical events that have happened in the last century, both in our country and around the world, that radio has been present for.
Czech Radio not only keeps us informed about current events, but is also our companion on the road, entertaining us with interesting interviews and inspiring us through stories.
As it was, it currently is and will be for the next century.
