The aim of this bachelor thesis is to design a suitable application for women who are interested in fitness, more specifically weight training. Currently, the market for mobile applications oriented towards promoting a healthy lifestyle is extremely diverse and dynamic.
However, after a detailed analysis of this market segment, it turns out that most of these apps are predominantly designed with the needs of the male population in mind. In their design, biological and physiological differences between the sexes are often ignored.
The result of this work is the design of a prototype app based on the findings from the theoretical part, user analysis and its testing.
