The project aimed to create a new visual design for the videos on the BusinessInfo.cz channel in order to unify the graphic style of the broadcasts and the current design of the website.
I used 3D graphics to create the intro. In the video, abstract shapes appear that correspond to the theme of the broadcast. For example, the intro “Exportní zrcadlo” (Export Mirror) shows a planet on which arrows and paths appear, symbolizing the movement of products/people in the world. In the “Podnikatelský kompas” (Business Compass), objects related to business are shown around the main element – the compass: money, pen, credit card, etc.
The other graphic elements, such as the subtitles for the speakers, the foreground, subscribe button, etc., are quite minimalistic to make the text on them more readable.
