Kristy – visual identity

“Simple is hard” – this is how the creation of a visual identity for designer Kristy began. The main wish was minimalism. Within the identity, a logo, basic stationery, and a web portfolio were created. Simple graphic elements, geometric forms, a grotesque font combined with limited colors are the core of the entire visual identity. Against the background of classic black and white colors, the accent is the turquoise color, which symbolizes creativity and a new, unique view of the world. The symbol that appears in the logo is part of the letter G, which also acts as an inverted “K”, which forms the initials.

Logo
Stationery
Business card design
Website interaction
Homepage
Other pages
Mobile version

Author

Elizaveta Krasilnikova

student
Ateliér Digitální design