During the making of the project Cave and karst conservation, I teamed up with Kristýna Gežová. In this cooperation we could create a wider range of design concepts. The project consists of four parts, namely: branding, marketing, education and instagram. First of all, we had to choose the color scheme so that our work visually works together. We agreed on using white, green and orange. First, I created pictograms which carry the whole visual of this project. They are made-up of simple geometric shapes that spark interest in both younger and older generations. These illustrations also carry an educational purpose. I used it to create a memory game which carries an idea of learning by playing. The next step in helping to spread the information about cave conservation was a publication that dives deeper into issues of specific caves in Czechia and Slovakia, but also explains the basic concepts about the nature underground. Subsequently, I created merchandise with a goal of financially supporting and informing the public about the whole matter. There is also a series of promotional photos for the project that was posted on instagram.
