Creating the visual identity of the SPC brand (Spolek přátel cínu)

The aim of this bachelor thesis is to design a visual identity for the brand of the Friends of
Tin. The work focuses on experimenting with different types of outcomes of a unified visual
style. It focuses on web design, logos, posters, colours, fonts, social media and presentation
techniques. The theoretical part of the thesis focuses on visual identity creation
methodology, SPC brand research, target market, aesthetics analysis, competition and
e-commerce trends. The practical part includes a description of visual identity creation,
including the different areas of the whole branding process

SPCJWL.XYZ – website of brand


Alexander Aouf

Ateliér Digitální design