A high school in Břeclav is awaiting a total rebrand. With the new headmaster comes a new name and a new visual identity. The school was formed by merging several formerly autonomous institutions – an industrial school, a business academy and a vocational school – which are now ment more as a subparts of the school.
I decided to illustrate the overall technical focus of the school with a logo and a mascot in the form of a robot. The simplified image will be used as a logo and more complex illustration as a variable anthropomorphic guide for the staff, students, parents and the public.
For the text form of communication, I chose the IBM Plex typeface from a well-known company. The font has a huge number of styles, including serif and sans-serif variants, allowing for informal and formal approaches of using.
