The visual style was created for a student exhibition called Identity. The main element that accompanies the whole visual style is the eye. Each eye, just like the trunk of a tree, has its own unique look. Behind each one is a completely different identity. By combining these two elements, wood reflected in the eye is depicted. The eye with the reflection symbolizes a person looking at products of various colours, shapes and materials. The exhibition will feature creations made of a variety of materials, so the structure of the wood is not entirely obvious at first glance. Photographs of the trunks are the foundation of the entire work. After taking the photos, I combined and edited the images. Three colour variations were created and each belongs to a certain state. The orange colour will be used in the exhibition in Zlín, the purple in Poland and the blue in Portugal.
IDENTITY
- Author: Šárka Nešporová
- Studio: Digital Design
- Year: 2022/2023
- Category: web / UI / UX design, information design, visual style