For the Popai Student Awards competition, I developed a project to promote the new flavor of Kinley tonic with the motto An Unexpected Botanical Twist. My aim was to create an unexpected and refreshing promotional material that reflects the new flavor. I opted for a wilder illustrative style with a rougher approach, where the main motifs of elderflower and grapes evoke a connection with nature and simultaneously depict the new taste palette. The color scheme is inspired by the summer atmosphere and reminiscent of the freshness and joy of sipping a tonic. Overall, I aimed to create promotional material that would captivate and appeal to the target audience of customers.
