The goal of this project was to create an identity and a website for a classmate I had drawn. He is Radoslav Byrtus, in short, Rado, so his visual concept also named. The logo is created based on his characteristic visual features, which are the gap between the teeth and the birthmark on the neck. Their combination creates an exclamation mark, which not only suggests something about his personality but also reflects a passion for typography (since “!” is a typographic element). The logo has different variations. The work that my “client” creates is quite significant with its unconventionality, so I let them stand out with the simplicity of the visual identity.
