The Visual Identity and Promotion of the Chess Tournament

The aim of this diploma thesis is to create a functional visual identity and promotion for the traditional chess tournament in Znojmo called Znojemská rotunda, which has been renewed last year, and to move it, thanks to a targeted visually interesting visual identity and promotion, to the top among similar events in the territory of the Czech Republic with international participation together with grandmasters etc. Together with this, the aim of the work is to show the way to other similar chess events, which are often too conservative in their graphic and visual concept, so that the overall, not only chess, level of these events can continue to grow.