Visual indetity – The Wallachian Regional Museum

This project embodies the essence of the rich tradition of Wallachia and its architectural heritage through a carefully crafted visual identity for a local museum dedicated to historical buildings. The logo, depicting an inverted “V,” represents not only the initial letter of the “Valašsko” region but also serves as a symbolic roof, representing the museum’s oversight of historical structures. The accompanying motto, “Wallachia under one roof,” captures the museum’s mission to unite and preserve diverse historical elements under its care. Inspired by traditional indigo-dyeing, the color palette brings a sense of respect for the region’s history into the design. This visual identity seamlessly blends tradition with modernity, offering a fresh perspective on Wallachia’s history and simultaneously creating a strong and unified brand for the museum.

Author

Tereza Prudilová

student
Ateliér Digitální design