A marketing communication project for the association of Wallachian schools aimed to be used mostly for the Wallachian Schools’ Week and similar events. The project focuses on creating a unified visual style using modular elements that are easy to use even for non-designers such as teachers, to facilitate their work in promoting schools. The project’s goal is to enhance the image of teachers and educational staff in the region.
My design includes simple yet vibrant elements and symbols made from geometric shapes and various doodles, which can visually enrich content, for example, for social media. The logo for the association draws from the symbolism of Wallachia – featuring iconic rolling hills, a simplified school building, and a heart symbol, fostering a positive association with the school and contributing to the goal of the project.
