Hana Knapová – Visual identity

A visual identity concept for a classmate Hana Knapová.

The main goal of the concept is to show Hana’s individuality and character. Simultaneously it should be a clear and simple design to give her projects enough space to really pop up. For that reason I designed a logotype in combination with a white background color to represent the organized front. And I’ve let the background of the site be filled with her name in waves and colorful gradient to show off her creative and playful side.

These two sides of the visual identity complement each other and come through as one. Which you can see on the merchandise, business cards or the social media.