Infovideo for the Regional and Financial Office in Zlín, is the first video from the planned six-part series intended for the instagram profile of the Zlín Region. In this first part, people get acquainted with the building in which the offices are located. The task was to direct the citizens to the administrative entrances, floors to the offices, to introduce Czechpoint and the unions that the regional office deals with. The video is created using black and white photos that highlight important textual information using a quick yellow tint. The texts are designed as short hints that the citizen can easily remember after watching the video. In a black and white photo, there is always a yellow circling line highlighting what the text is linked to.
Author
Terézia Križanová
absolvent
Ateliér Digitální design
