Project Identity is a complex designer project, that connects creations from all kinds of design. And it was necessary to create a unified visual style.
Due to the scope of the assignment I decided on solution without a logo. The visual is purely based on a font “Galano Grotesque Alt” and a yellow line. I tried to ensure that the designers and their works are always in the center of attention and that the visual itself is just a guide leading the viewer’s eye.
The yellow line, first seen in a short teaser is changing and moving as the user is scrolling. You can also meet a virtual assistant on the website. He will tell you what is currently happening and lead you to the most important information in a wink of an eye.
