Design na Hranici 2022

Author: Ulyana Vasilevich
Studio: Digital Design
Year: 2021/2022
Category: web / UI / UX design, visual style

The concept of the visual identity for the professional conference “Design na hranici” (Design at the Border) is based on discussion, questions that come via email or through the conference app as notifications.
For better identification, I chose a combination of two colors: purple represents creativity and energy, turquoise represents freshness, clarity, and spring.
From geometric shapes, I created a pattern that attracts attention and expresses movement and development. The icon of an ear symbolizes the attendee, lips represent the speakers engaged in discussion and dialogue, and an eye represents the organizers overseeing the event.