POPAI Studentská pečeť

For the competition, I was tasked with designing POP materials (2D) based on the key visual.
I created the graphic design for the stand and pallet wrap for milk chocolate.
I used a leaf shape and a pistachio color that stimulates the appetite. The aim was to establish a connection with nature, emphasize the use of sustainable cocoa in the product and to inform the customer about this.

Author

Ulyana Vasilevich

student
Ateliér Digitální design